CREATIVE DIRECTION + INTERACTION DESIGN
Lightwave was engaged by Pepsi to redefine the live event experience at SXSW 2014. We designed an interactive dance party environment to enhance an exclusive DJ set from A-Trak. The audience was given custom wearable wristbands which drove live visual interactions, allowing the crowd's energy to influence the flow of the event.
I was design and creative lead on the project, working with a team of front and back end coders, hardware engineers, filmmakers, VJs, data analysts and the production team to produce the show. We used iOS technology to sign users in via iPads and route bluetooth signals from the wristbands. We built live reactive webGL visualizations, customized to event concepts that I developed. Interactions included a leaderboard that displayed the top ten dancers by sign in handle, and a Boys vs. Girls dance competition.
The event launched Lightwave and won two Cleo awards. Post-Event, Pepsi engaged Lightwave to provide a data report about the event. I worked with a small team of designers and data analysts to visualize data and structure a narrative of insights from the show and prototype analytics.