Uniting the diverse needs of 12 resort properties across the United States, Boyne's new design system provides teams with a flexible, robust, and ecommerce-focused tool kit to built out sites just how they need them.
These guys needed some help putting 12 resorts into one design system. We busted out a universal information hierarchy and sheeeee.
Our team developed a design system for Boyne Resorts to relaunch the websites for 13 of their resort properties.
I've supported this ongoing process from the early inception and content analysis, usability testing and design iteration, information architectures (IA), and design system documentation to the analytics dashboards and CMS handoffs.
Our design system solution allowed resorts to express themselves and focus on the goals of extending their online sales.
Having indexed the broad needs of 13 individual resort properties, we reflected, tested, and iterated, on a global IA solution that could be implemented within a design framework to address the many varied needs of the properties.
Early design iterations were tested with actual users reflecting our persona types. I conducted interviews via remote chats and analyzed the results. Results from the testing sessions were correlated and condensed to provide insights about aspects of the designs that were successful.
I built out a suite of analytics dashboards to elevate team sales goals. An eCommerce dashboard shows sales data, generating overall sales volumes, CPC numbers. and other sales driven marketing metrics.
A user insights dashboard elevates metrics that give a detailed depiction of the sites of the user base.
They're going live yo!